IE Ideas || The value of coherence

As the new president of the IE Alumni Association, Fernando Barnuevo (IMBA1985) hopes members will be proud of having belonged to IE and that they will continue as part of the institution as alumni, with a permanent vocation for learning and enterprise. From his position as managing director of the merchant bank Kleinwort Benson, he insists on an approach that is always customer-focused, where success is invariably defined accordingly.

What are the main reasons that led you to accept the presidency of the IE Alumni Association?
As you grow, you realise that you receive much more in life when you give. You receive the satisfaction of a job well done, respectful affection and, above all, the pride of putting others first. You put that vocation for service into practice in a very special way when you are at the fore of an association in which the main aim is basically to help others. For me, as a member of the banking world in which everything has a financial consideration, it is a motive of honour and happiness to be able to do something for others without expecting anything in exchange.

In the mid-term, what are the main challenges you wish to deal with?
The Association has to make sure its members are proud of having belonged to IE as students and of forming part of the institution as alumni. Ultimately, success will be measured by the capacity for creating a “pride of belonging” that nourishes a professional support network in which we all feel we are owners of IE’s success. Undoubtedly, that success or failure is everyone’s responsibility.

In an environment as competitive as the financial world, are more lessons learned from success or from failure?
The capacity for failing without falling into despair or succeeding without arrogance is an absolute triumph. The great lesson lies in that balance. One learns from the humility of undergoing both situations without forgetting who you really are. Personally, I have made many mistakes and I still have a lot to learn. 

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Brand Yourself!

In a fast moving world we need to always be updated about the latest technologies and trends. Lately, more and more our digital identities are taking over our physical identities, that´s why at IE we chose ¨Brand Yourself¨ as the subject for our series of Tips&Tricks around South East Asia where we talked about how…

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IE Ideas || Related to “Reality”

I don’t believe it would be an exaggeration to say that the present time is unique, unprecedented. All you have to do is read the papers to realise the importance of what is happening in our countries, and the speed at which it is happening. Our world has grown in complexity. It seems everything that is happening is inter-related, and that it is more and more difficult to find clear explanations for the circumstances that surround us.

What is happening? And above all… what is going to happen? Undoubtedly, this is the question and, as there is no convincing answer, we have chosen to isolate “things we don’t like” from “our normal life” and label them with the word “crisis”. However, I think there is widespread feeling that when this “crisis” disappears, things will not go back to the way they were. Why not? What do we suspect? It seems that these visible changes hide “something” that goes much deeper and that is going to affect the way we relate to reality in the immediate future.

For centuries, we have perceived “reality” as an objective entity, independent from us, in which the human being appeared to be confined. Our limits were configured by a context that was seen to be hostile and resistant. Man defined himself in “contrast” to the reality around him, and his capacity for action was reduced to mere “reaction” to it, either through “resistance” or “adaptation”. Whatever the case, this turned him into the victim and, as such, he paradoxically contributed to re-nourishing the paradigm. The very term “contrast” suggests “something” or “someone” we can oppose and that points to a “dialectical” focus in our interrelation with reality.

Although it remains very present, this way of relating to reality fell apart in the 20th century, which was undoubtedly the largest burial ground for beliefs in the history of our civilisation.

Perhaps that is why a new form of relationship between the human being and reality has gradually appeared: that in which we no longer feel defined by it insofar as we assume that what we refer to as reality is only our interpretation of it. Thus, we abandon the dialectical viewpoint and accept that there are other interpretations of reality that are as legitimate as ours.

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Who says that MBA is about studying?

Doing an MBA or any other postgraduate degree is about enhancing your academic skills to prepare you better for future professional challenges. No doubt about it. But is that everything?

Some students might feel there is nothing to add but certainly – I hope – they are the minority. Such a degree is much more than that: it’s a journey, a bath in diversity, a mosaic of professional, personal, cultural, entrepreneurial experiences. Getting challenged with different perspectives in every moment of the program and LEARN from it. It opens your horizons, brings you out of your comfort zones and you enjoy it, can’t get enough…

Another important part of this “bath” is FUN! That is what the participants of this year Global Village had… watch, enjoy and if you wish to be part of it soon, let us know!

 

Some more details about the 2012 Global Village: 

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IE Ideas || 2012, a year of decisions

The world economy will not recover this year. All qualified observers forecast lower growth, unusually high unemployment levels and continued financial tension. The fearsome “double-dip” recession is a reality. But there is no reason for chronic pessimism.

A new reality characterised by the movement of economic activity -production, consumerism, investment and employment- from the North Atlantic to other areas of the world, especially but not exclusively Asia. But also because we have abandoned the world of cheap money and credit abundance and will be away from it for some time. A structural change that gives rise to an understandable feeling of malaise in developed countries, whose populations refuse to accept that the future will not necessarily always be rosier, that they will have to give up some of what they considered as inalienable rights and reform their welfare states to make them sustainable. Simply because we are witnessing the end of the exceptional condition of the West. Emerging countries now produce more than 50% of the world GDP, but they consume only 30%… a proportion that can only rise and which will undoubtedly improve the standard of living of humanity. However, it is a process that needs to be handled intelligently.

HISTORIC OPPORTUNITY
We are facing a historic opportunity that is not exempt from risk. Imperial transitions and changes in the relative power of the different states have always been solved by war. This time, it can and must be different. The price system, macroeconomic coordination, financial globalisation and international institutions are poised to ensure a peaceful transition, which does not mean that there will be no cost or tension. The world managed to avoid protectionism after the dramatic events that followed the burst of the financial bubble in the United States. The commercial world maintained its strength, and general policies for making your neighbour poorer were avoided. Regardless of how virulent its death throes may seem in Europe owing to the fact that it coincides with the questions being asked of the monetary union, it would be a paradox now that we are at the end of the crisis if we were to forget the lessons taught by history.

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Insights into the Wharton Global Consulting Practicum

The post was written by Maya Helbaoui and first published on news.imba.ie.edu.

“I have a doctorate degree in Pharmacy (Pharm.D) and I am a current IMBA student with over 6 years of experience within the healthcare and media industries in the Middle East as a medical consultant, project manager and executive producer for health media projects. I am also a current member of the Wharton Global Consulting Practicum here at IE.

In general, the WGCP is a consulting project in which 10 MBA students (5 IMBA students from IE and 5 executive MBA students from Wharton, USA) work together on a real life problem – the market entry strategy for a Spanish client into the US market, keeping in mind that companies and sectors change every year.

This year’s project is about the biotechnology sector and involves 2 Spanish biotech companies that already have different products in Spanish and European markets;  the goal as stated previously is to help them develop a strategy to enter the US market.

From my experience at this point, the WGCP creates a very challenging and competitive environment in which all team members have to dedicate a big chunk of their time to work on deliverables, market research, interviews with KOL’s among others in addition to the heavy workload of the IMBA here at IE.

However, it is an excellent experience based on its “hands on” nature which gives all participants the chance to work with a real client and apply all the lessons learned during their MBA.

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