Posts Tagged ‘Strategy#8217;

The Other Side | By Felix Valdivieso, Director of Communication at IE Business School

Just as Just in Time could be either a very popular song or a production strategy designed to maximize business return on investment, Prof. Daniel Corsten could be either the most knowledgeable management professor around or the most enthusiastic person on earth doing what he loves to do, which happens to be singing for you. Knowledge and enthusiasm is certainly a powerful combination.

Don’t miss what he has to say about how we make decisions when we’re shopping, why supermarket shelves are organized the way they are, and why just in time is so important both in business and in life.

As you probably know, CMYK stands for Cyan, Magenta, Yellow and Black, namely the four base ink colors. In offset and digital printing the CMYK ink colors are applied to paper in successive layers. By overlapping the four colors in varying concentrations, a huge number of other colors can be created. As a result, the combined visual effects of the four CMYK colors produce what we commonly call full color printing. I believe that the visions of the four professors featured in this video serve in much the same way as “base colors” for developing thought in the field of management. They basically address two issues – what could be considered the most important management subject, and whether the world is seeing a shift in its center of gravity. Prof. de l´Etraz disagrees with Dean Iniguez, and Prof. D´Souza disagrees with Dean Boehm. It seems that agreement is just not their thing. Check out what they have to say!

What will the future look like? What are the challenges that society will have to face? The future is the consequence of our current actions. Studying the future could allow us to anticipate consequences and choose courses of action that can lead us to desirable scenarios. This session is not an exercise of prediction but an opportunity to discuss the main issues that are molding the years ahead. Is Globalization reversible? Are we facing a technological revolution? What consequences will current events have on society and business?

Enjoy two engaging sessions with our Professor William Davila in Australia:

Sydney – November 22, 2011 – Four Points by Sheraton, Darling Harbour

Melbourne – November 24, 2011 – The Hub, Level 3 – 673 Bourke Street

For more details, please visit the IE Event Page

We would like to take this opportunity to invite you to a Master Class titled “Creating Competitive Advantage Beyond the Market”, taking place in Manila:

Date: Saturday, August 27, 2011
Time: 11:30 – 13:30
Venue: Makati Shangri-La, Ayala Avenue cnr.  Makati Avenue, Makati City 1200
Registration: IE Event Page

In a more complicated and increasingly globalized world, mastering markets is no longer enough. This session will show how companies and their bottom lines are increasingly affected by government policy, changing regulations, activist pressure, and media scrutiny – anywhere in the world and often instantaneously. How can and should companies respond to these growing “nonmarket” pressures? The session will highlight both challenges and opportunities of strategic nonmarket management and leave participants with a fuller picture of the realities of global management in the 21st century.

This Master Class will be lead by Prof. Dr. David Bach, Professor of Strategy and Economic Environment and Dean of Programs at IE Business School. The main focus of David Bach’s teaching and research activities is about the point where business and politics meet. “Politics has always been important for business,” he says, “but owing to globalisation and new demands on companies, executives must more than ever engage in skilful political management.” Professor Bach is an expert in political economy, business-government relations, and nonmarket strategy and has published widely in leading academic journals and with practitioner publications including the Sloan Management Review, Financial Times. His work on the nexus of business and politics has twice earned him a spot as ‘one to watch’ for the Thinkers 50 ranking of leading global business thinkers. In 2011, he was named one of the top 40 business school professors under 40.

“The Art of Seduction ― Marketing the Subconscious” will explore the history and theory of appealing emotionally to potential clients and customers, and discuss ways to do so. 

The seminar, hosted by Seoul Global Center, will feature a guest talk from Prof. William Davila, Associate Professor of marketing at Madrid’s IE Business School, which specializes in entrepreneurship, innovation, and strategy. 

IE’s Korean academic partners include KAIST Business School, Seoul National University, and Sogang University Business School. 

There will also be a question and answer session after the talk. The event runs from 6 p.m. to 9p.m. on May 13 at COEX. Reservation is required. To reserve a place or find out more call (02) 6001-7242 or email joychei@sba.seoul.kr.

IE Focus | By Ricardo Perez, Professor at IE Business School

Nokia is still a leader in terms of sales, but the crown of innovation has now passed to Apple. In order to get it back, Nokia needs to reinvent itself as a mobile services company that offers multiple benefits to its partners. At the last world mobiles congress in Barcelona, Nokia and Intel revealed their plans for the joint development of software for all kinds of devices to compete with Apple and Google. Nokia takes another step forward in its strategy of creating a technological platform that returns it to a position that will enable it to take the initiative in the most interesting market at the present time, i.e. smart phones like the iPhone, and in new markets, such as the one created recently by the iPad. Don´t worry, I won’t go on about the iPad; what I want to speak about is Nokia and its position in today´s market. It is a story of what can happen to a leading company if it comes up with the wrong definition of the business game it is playing. The loss of leadership this causes has happened to others: it has happened to Sony with its music players and its video consoles over the last two years. Nokia had worked hard to create the different technological platforms it believed would enable it to win in the mobile market. Symbian, its key product, has also seen defeat. Allow me to explain.

Nokia established the rules for the top-of-the-range telephone market before iPhone. It created an alliance to produce the base software (operating system) with which telephones worked (Symbian, theoretically neutral and owned by many companies on the market). It also made sure that what users saw on the telephone when they used the menus (user interface) was the development and property of each of Symbian´s partners, which meant it could not enter the market as a competitor. The rules were clear and benefited Nokia in a market that competed in terms of the electronics and “additional utilities” of the telephone (best camera, GPS, etc.). Read more…