Posts Tagged ‘Personal Branding#8217;

22
Jun

Brand Yourself!

Written on June 22, 2012 by Dirk Hopfl in IE News

In a fast moving world we need to always be updated about the latest technologies and trends. Lately, more and more our digital identities are taking over our physical identities, that´s why at IE we chose ¨Brand Yourself¨ as the subject for our series of Tips&Tricks around South East Asia where we talked about how to reshape our digital identity and manage our various social channel to help us when searching for a job!

Here´s a quick sneak peak about the presentation.

18
Apr

This pilot project’s objective was to develop the digital presence of students of the Global MBA with the help of digital tools. Personal Branding also forms part of Reputation Management in the digital environment and is an important pending task for managers.

About.me is a free service that allows the creation of very aesthetic one-page website about persons and their interests. Users are able to upload a photo, write a short bio and add their favourite social networks to show the world the picture of them.

These dynamic launch pages direct visitors to their content from around the web. It also details how many people see their profile, where they’re coming from, and their interactions with the page.

As the professor David Gracia mentions:
“The web is becoming more and more social and the content is created primarily by the very users. In this context brands cannot choose whether to be or not to be in social networks, they will be there anyway. If you think about yourself as a brand the same principle applies. The question is not IF you want to be in the Internet but HOW you want to be there. In this course, students can learn how to manage both their personal and professional identity in social networks in order to build a digital identity that is aligned with the image they want to convey about themselves.”

Some examples of the students could be found here:
http://aboutme2012.wikispaces.com/

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