Posts Tagged ‘General Management#8217;


Humanities – does it makes sense for business schools?

Written on May 23, 2012 by Dirk Hopfl in IE News

IE is a pioneer in the introduction of humanities as a core value and a core program in its business curriculum. The aim of humanities studies is to provide students with critical thinking and problem solving skills and ultimately help them to build a critical spirit and a mind of their own. The video below explains in more depth what “humanitIEs” means at IE.


IE partners with MIT Sloan for Dual Degree

Written on October 31, 2011 by Dirk Hopfl in IE News

The IE – MIT Sloan Dual Degree is the result of a successful partnership between IE Business School and MIT Sloan where students can earn both an MBA from IE Business School and a Master of Science in Management Studies from MIT Sloan in a period of 19 months.

The MSMS Program is intended for MBA students from non-US business schools allowing them to personalize their learning experience and deepen their knowledge in a particular area of management. Students take courses with MIT Sloan students and work closely with an MIT faculty member to write a master’s thesis. Students can then integrate their previous career experiences and academic knowledge to leverage their thesis to differentiate themselves in the job market.


Guest Speakers at IE: Carlos Goshn, CEO Renault and Nissan

Written on October 12, 2011 by Dirk Hopfl in IE News

Carlos Ghosn, CEO of Renault and Nissan visited IE Business School in June 2011. After his conference, he sat down with us for a short interview.


IE Business School – a great place for Entrepreneurs

Written on May 12, 2011 by Dirk Hopfl in IE News

IE Business School has recently been considered one of the best schools in the World for Entrepreneurship by 

Venture Lab, at IE Business School, is highlighted as a great opportunity to turn disruptive and innovative ideas real by creating very strong feasible business plans. In Venture Day business plans are presented to Venture Capitalists in order to create relationships that can result in successful funding. On another note also places emphasis on the the 25% of graduates that are actively involved in entrepreneurial activities 5 years after having completed the International MBA program.

Some recent entrepreneurial successes include companies such as Zinkia, RenewEn, BioOncoTech and CityDeal recently acquired by Groupon.

For the complete article please click here.


“Does Marketing Run through your veins?” This was the slogan for this year’s Novartis Masterminds Challenge, a marketing competition sponsored by the leading farmaceutical company with the objective to search for professionals with management skills and passion to demonstrate their talent, lead and execute a marketing plan in the healthcare sector.
Our Master in Management students Kelly Fung (Master in International Management Oct09), Leen Rimawi (Master in International Management Oct09) and Patr Bhalakula (Master in Telecom and Digital Business Oct09) won 2nd prize in this important and challenging competition, and received a cash prize of 4000 Euros. The wining team was from LBS and 3rd prize was awarded to IESE.

It was a two-step Pharmaceutical Marketing Constest in which five Business Schools took part of: IE, IESE, Insead, ESADE and LBS. In the first phase there were over fifty teams composed of three students each that submitted the application. In this step, students had to create a Marketing Plan for the Zelisar brand and design the strategy for managing the Novartis cardiovascular portfolio. Six teams were selected among the fifty to continue with the second phase: the best team of each Business School and the second best team among all. Representing IE were Kelly, Leen and Patr, also the only non-MBA students. The challenge now was to creat the strategy to convert Zelisar (an hypertensive product) into a first line treatment and provide recommendations to improve the health care industry.

The final presentation was held on Jan 29th, in the Headquarters of Novartis in Barcelona, the jury was conformed by some of the members of the PEC (Pharma Excecutive Committee) and Professors from IESE.

“We decided to name the team The Challenger because for us it was a real challenge from the beginning and even until the end…specially because we were the youngest participants and competing with MBA profile students from other recognized universities” said Kelly Fung. The Committee found the proposal from IE´s Master in Management students very fresh, innovative and different from the others and were impressed of finding such young talent.


Don't say CRISIS, say Opportunity!

Written on May 10, 2009 by Dirk Hopfl in Academics, FAQ

1729IE Focus | By Manuel Bermejo, Professor at IE Business School
The long honeymoon that the Spanish economy has enjoyed means that many senior managers have not yet had to rise to the challenge of a crisis. The moment has come for a complete change of the way we think and manage.
The current period of crisis and uncertainty is leading to tension and difficulties for company managers. In addition, owing to a lengthy period of growth in recent years, a good part of the senior management of many businesses has never had to face the challenge of managing a company with the wind against them.
It is time to recover a strategic view and act differently since the outlook has changed radically in recent months. Therefore, the first consideration would be to move away from old paradigms that almost certainly cannot be applied in today’s world. We need to adapt to the new context and, as human beings, that is never an easy task. With this in mind, I offer the following Decalogue:
- Management by values: I consider it fundamental to recover values such as austerity, honesty, long-term vision, strategic alignment, commitment, work, perseverance, social responsibility… It is not a matter of earning money at any price and ignoring everything else. Speak with many family business owners and you will find magnificent examples of what I am talking about.

- Strategic thought: separate what is urgent from what is important. Many important issues are never approached and give rise to situations that are unsustainable in the long term. Government bodies must be created as true watchtowers to gain a peripheral view and take decisions that anticipate change. In all sincerity, many of today’s difficult situations could have been foreseen some time ago and corrective measures could have been taken, but sometimes you can’t see the wood for the trees. Read more…

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