Brand Yourself!

In a fast moving world we need to always be updated about the latest technologies and trends. Lately, more and more our digital identities are taking over our physical identities, that´s why at IE we chose ¨Brand Yourself¨ as the subject for our series of Tips&Tricks around South East Asia where we talked about how…

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Who says that MBA is about studying?

Doing an MBA or any other postgraduate degree is about enhancing your academic skills to prepare you better for future professional challenges. No doubt about it. But is that everything?

Some students might feel there is nothing to add but certainly – I hope – they are the minority. Such a degree is much more than that: it’s a journey, a bath in diversity, a mosaic of professional, personal, cultural, entrepreneurial experiences. Getting challenged with different perspectives in every moment of the program and LEARN from it. It opens your horizons, brings you out of your comfort zones and you enjoy it, can’t get enough…

Another important part of this “bath” is FUN! That is what the participants of this year Global Village had… watch, enjoy and if you wish to be part of it soon, let us know!

 

Some more details about the 2012 Global Village: 

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Insights into the Wharton Global Consulting Practicum

The post was written by Maya Helbaoui and first published on news.imba.ie.edu.

“I have a doctorate degree in Pharmacy (Pharm.D) and I am a current IMBA student with over 6 years of experience within the healthcare and media industries in the Middle East as a medical consultant, project manager and executive producer for health media projects. I am also a current member of the Wharton Global Consulting Practicum here at IE.

In general, the WGCP is a consulting project in which 10 MBA students (5 IMBA students from IE and 5 executive MBA students from Wharton, USA) work together on a real life problem – the market entry strategy for a Spanish client into the US market, keeping in mind that companies and sectors change every year.

This year’s project is about the biotechnology sector and involves 2 Spanish biotech companies that already have different products in Spanish and European markets;  the goal as stated previously is to help them develop a strategy to enter the US market.

From my experience at this point, the WGCP creates a very challenging and competitive environment in which all team members have to dedicate a big chunk of their time to work on deliverables, market research, interviews with KOL’s among others in addition to the heavy workload of the IMBA here at IE.

However, it is an excellent experience based on its “hands on” nature which gives all participants the chance to work with a real client and apply all the lessons learned during their MBA.

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Hectic Times – the day-by-day of an MBA student

Steven Ghoos explains us about his day during the IE International MBA. This post was first published on news.imba.ie.edu

07:45am: Alarm rings; I wake up and get into the shower. Like always, I quickly check my email for updates; last night some team members stayed up late to make the latest changes to our marketing project.

08:40am: After a quick breakfast, I’m off to school with my Indian flatmate, Syd. He tells me about what is going on in his section. But he’s in a hurry for his marketing class, as the professor “lets” people that come in late sing a song.

09:00am: After trying to catch up on some sleep 5 min before class, the first class starts: Strategy by Manuel Becerra. Today, we see a case of Pepsi; how they successfully reorganized their company to focus less on their competitors and ‘hero culture’ and more on formal processes and their customers.

10:20am: Break to take my coffee with classmates on campus – the sun is out. We chat about the Atlético game, as they won the Europe League. We watched the match with some friends in a bar in Malasaña – the more recreational area of Madrid, where things loosen up more (especially at night).

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