No easy feat, but it’s done!

When the IE Brown Executive MBA March 2012 intake began we interviewed a few of the participants to understand why they chose the program and what they expected to get out of the experience.  Gregorie Perez, Executive Director at Gifts and Graces in Manila, was one of the participants we interviewed (see the original interview here). …

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How to reinvent your company

Professor Zhijian Cui will be travelling through Asia in June to talk about “How to reinvent your company”. He will address questions like: Do companies lose their innovation drive? Why are start-ups more innovative than multinational companies? Can innovation be structured and institutionalized? Cui’s highlights the importance of innovating business models and developing a framework on…

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Reaching out to the top: QS Global 200

IE Business School ranks top 10 worldwide in all categories of this year QS Global 200 Business Schools Report. This report focuses merely on the employability of MBA graduates by region and specialization asking more than 3,300 MBA recruiters. Focusing solely on employers’ views provide a reliable insight as to which business schools produce MBA graduates and alumni that are favored by recruiters.…

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IE Focus || The Legacy of Steve Jobs

By Enrique Dans, professor at IE Business School

Jobs has left us a legacy that goes way beyond technology. He has left us with an approach to life and business management based on innovation, commitment and a capacity for work.The way in which Steve Jobs’ legacy has impacted products and industries is seriously impressive. The first personal computers, the organization of windows and desktop on the computer screen, new life breathed into animation films, the revolution of the music industry with a market that everyone said could not exist, a revolution in the mobile phone industry that practically destroyed the previous leader… And more recently the reinvention of computers with the iPad, generating thousands of millions in sales, creating and destroying entire industries, while multiplying the value of the firm by a couple of thousand. And yet I believe that his greatest legacy is the way we now see business organizations, innovation, and the kind of commitment and capacity this involves.

In times when it seems that imitating, repeating, and spending your life doing as little as possible are in fashion, Jobs is the most salient example of what it means to dare, to fight, to do things better than expected. He wasn’t a technology genius. He didn’t need to be. His strength lay in understanding trends, or creating them. His products were always enormous commitments with an element of risk. But they were also born of passion, entering sectors to which he brought the values that his vision of Apple stood for: a focus on the user and ease of use, the design, the total integration between hardware and software that brings life to a device, not stopping at good, going for excellent. He entered industries where there had always been a disconnection between client and technology. In the music industry nobody had been capable of giving the customer a simple and solid means of managing his/her music. 

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Get the IE blended learning methodology visualized

There are many “online learning models” named online programs, distance-learning programs, internet-facilitated programs. IE’s innovative blended education format, however, combines the best techniques of traditional face-to-face education with technology-supported online interactive learning, making it a world-class learning experience recognized by international media and by highly satisfied alumni. Check this out and let us know if…

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IE Focus || Steve Jobs: the great re-inventor

Contrary to popular belief, Steve Jobs was not a great inventor, but rather a great re-inventor, capable of transforming existing products like the mobile phone or MP3 to make life easier for the user.There are certain battles we human beings know we can’t win – at least for now. We all knew that Steve Jobs was going to die: first, because although he may have seemed to be immortal, he wasn’t. And second, because the gap between cancer and technology means that cancer is still cancer, and when it goes badly, you can’t beat it, even with all the means in the world at your disposal. It is very possible that many of the obituaries we have read recently in the press were actually written months ago. When a person with a reputation for being a born worker with a vocation stays at the helm of Apple until so recently, despite such obvious physical decline, you tend to think the worst when he finally takes the decision to stop working, namely that he must be in a very bad way.

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IE Master in Management || Interview with Aleksandra

Aleksandra, current student of the Master in International Management, talks about her experiences during the Master.

Hi Aleksandra! Start off by telling us about yourself…
Hello! My name is Aleksandra! I’m a girl from Cleveland, USA, with Serbian blood, heart, and soul. I did my Bachelor degree in International Business at the University of Akron, USA, and now I am in beautiful Madrid pursuing my passion in international business and management. I first fell in love with Spain when I lived for a summer in Sevilla (southern Spain, in Andalusia). Having that daily magical influence of exquisite Arab architecture, centuries upon centuries of Roman, Jewish, and Moorish history at every step, and the daily siesta coma that apparently comes with the arrival stamp in your passport, the Spanish summer heat just ignited my passion for this land. Did I mention that I also love the culture, language, and zeal for life here in Spain?!

Great stuff, do you have an interesting fact or story to share with us?
I started learning Arabic during my last semester of university! I loved it… but haven’t done it since. It’s such a beautiful language to write!

What are the kinds of things you admire in a person?
I admire people who “dare to be themselves in the face of adversity. Choosing right over wrong, ethics over convenience, and truth over popularity….. Since these are the choices that measure your life” (author unknown).

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