Posts Tagged ‘Communication#8217;


Robbie William’s Candy in IE Capella!

Written on February 8, 2013 by Dirk Hopfl in IE University

This is an audiovisual class project for the course Creative Industries and New Audiovisual Formats with the professor María Rodríguez-Rabadánin the year 4 of the IE University Bachelor of Communication. It is an A Cappella version of Robbie William’s “Candy”, performed by very talented IE students. Enjoy and have a nice day!

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Economic Journalism in Asia: Contest

Written on October 11, 2012 by Dirk Hopfl in IE News

IE Business School launches its first edition of the Asian version of the Economic Journalism contest. The contest attracted 1000 journalist in its 3rd edition in Latin America and recognizes the article and media that best fosters economic culture among the population of the country in question by explaining how global trends and movements are impacting the spending power of its citizens.

The Prize is dotated with US$3,500 for the winner.

The last 20 years have seen unprecedented levels of development and economic transformation in practically all the countries in the Asian continent. This growth is evidenced not only by macroeconomic figures but also by the change in the day-to-day lives of hundreds of millions of Asians, duly documented and chronicled by the media in countries throughout Asia. These narratives of the different phases of economic growth include accounts of the first arrivals of foreign business, mass exportation to the West, and the major inroads made by Asian multinationals in the rest of the world since the year 2000, not only in the form of exports but also in terms of purchases and production in every continent.

The media has born witness to and provided a running commentary on this success story, providing reflection and making its own contribution to the growth process.

As the countries of Asia have undergone economic growth, Asian media organizations have assigned ever greater numbers of journalists to coverage of this field and have increased the size their economy sections significantly. The proliferation of dailies and journals specialized in business and economy, along with websites and/or television channels, is a further sign of a society and market that is growing.

The press has played a key role in strengthening the economy, because thanks to news published about successful business corporations, new production technology or other related information of interest, it has helped to inform and educate the population about finance, business opportunities. An increasingly large middle class needs more information of this type in order to take important decisions. Without economic journalists and business press there is no social well-being and growth. Read more…


How to lead a project without talking

Written on August 2, 2012 by Dirk Hopfl in IE News

Non-verbal communication in Project Management

Have you ever thought of crossing a (virtual) river in the middle of a classroom? – That was one of the Masters in Management student’s challenges in their Project Management class.

This entertaining game is made up of two rival teams whose objective is to cross the river by foot. The “river” is basically a checkered table cloth. Each square represents a stone to cross the river or represents water where the teams will sink. The instructor of the class knows the right path that students have to discover to cross successfully and he/she will blow a whistle when they fall into the water; when this happens students have to start over again. Players are not allowed to communicate verbally once the game begins; but have the chance to set a non-verbal communication strategy before beginning. These rules mean students have to collaborate in a completely new manner.

All team members have to participate in the process and the first team to cross the river wins. Project Management Professors Antonio Zabaleta, Sharada Ravindran and Fabrizio Tesolato think that this exercise helps students to understand in a dynamic way different communication techniques and it allows them to observe other important techniques for project management in general, such as for example; being aware that a plan can change, or that, to continue moving forward sometimes you have to go back to benchmark and observe the competitor´s strategy and what they have learned. After the fun period trying to cross the river, students move to the classroom to discuss the conclusions.

First published on “IE Learning Experiences“.


Is visual communication is key for social media?

Written on February 10, 2012 by Dirk Hopfl in IE News

Imagine social media without images and videos? If you replace all the visual media on Facebook with just text, wouldn’t it be boring?

Who is creating this content? What is the message behind it? Can we develop – on a corporate level – a strategic approach to communicate our values through visual media?  To gain a reply to these questions, IE School of Communication is launching in October 2012 the Master in Visual Media Communication. Here is a short introduction to the program.

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7 reasons to invest more in Corporate Communication

Written on February 1, 2012 by Dirk Hopfl in IE News

How can you convince top managers to invest more in corporate communication? Experts from top leading institutions give their opinion and provide us with good arguments on why corporate communication is important . Hereafter some quotations from the video “The importance of Corporate Communication”.

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- “Companies understood that communication has to be supported  by behavior, [...] making a big claim is
easy to do, supporting it is the real challenge” (Stephen Greyser, Harvard University)

-“Times are in constant movement [… ]Companies disappear, appear  again [branding and corporate communication] are the tools to make your offer  tangible and speak to your audiences” (Gabor Shereier, Saffron Brand Consultant)

- “Companies realize that they are not able any more to have a strong  impact on the image they have out there [.. ] through corporate communication  you make the company build dialogues [..] shaping the perception”  (Francesco Lurati, University of Lugano)

- “Today’s issue is communication.  Either you communicate or you do not have success!” (Emanuele Invernizzi, EUPRERA-  IULM University)

“We are moving from a  marketing perspective to a corporate perspective […]Companies have to recover  the trust they have lost[nowadays] it is about having long term indicators  instead than short term  financial indicators” (Angel Alloza, CEO Corporate Excellence, Centre for Reputation Leadership)

“Organizations have to be consistent in the messages they send out  to stakeholders” (Craig Carroll,  Lipscomb University)

“Companies have changed the way they conceive what communication is.  In the past it was more about supporting a strategy that was already taken and  decided. Nowadays is more about helping this decision or strategy to be taken”(Laura Illia, IE University)

What would be your argument?

First published on Blog of IE School of Communication


IE University student joins UNESCO video challenge

Written on December 8, 2011 by Dirk Hopfl in IE News

The Communications student at IE University Susana Restrepo Arias has presented an audiovisual work to the contest “International Video Challenge for youth”, which UNESCO organizes from young people around the world in order to promote respect for cultural diversity as key part of human development. The competition offers young people the challenge of expressing the importance of multiculturalism by performing a short creative video inspired by the UNESCO 2001 Universal Declaration on Cultural Diversity.  This is the first time that a Communications degree student  from the private university takes part in an international competition with work done on the premises of IE University. The video is available at the following address or just watch it directly here:

The second-year Communications student had the opportunity to cooperate with technical professionals from Medialab, an installation that is coordinated Professor Juana Abanto. The space is equipped with modern digital audio, video and photography equipment for the practical work and production of audiovisual materials by the Segovia campus students. The participants in the challenge on cultural diversity had to make a video of 90 seconds with a camera, a digital camera, mobile phone or a webcam. The top five videos were selected through a public vote on Youtube , and an international jury, based on this classification, appoints and rewards the best video to be used by UNESCO to promote universal principles of multiculturalism. UNESCO has published a website where Internet users can vote for the best video at the following address:


An interview spanning two generations: distinguished sociologist Elihu Katz in conversation with IE University Communication student Mª Gabriela Cardoza, on a lifetime of communication research and the challenges for the next generation — the interaction between old and new media and the critical situation of the sector.

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The Power of the Word

Written on December 9, 2010 by Dirk Hopfl in Academics, IE University

Words are human, substantially human. They link our thoughts to reality and to other thoughts. Thanks to words, others know what we are thinking or what we want to say. Depending on how skilful we are with words, we succeed or fail in reaching others, obtaining personal or collective benefits, and building the future.

No matter how knowledgeable they are, no matter how intelligent they are, people who do not express themselves very well are at a disadvantage. Words are effectiveness.

Our thoughts are made up of words. As we progress in the art of the word, we learn to think better, we acquire mental skills that we did not have previously because the brain develops with language, and if we train and teach the word, the brain increases its muscle power.

Our brain deals with images, sensations, all kinds of memories and an endless array of words. Our language brings all that together. The word and the action are what best reveal what we are and what we want to be. People who do not use words well act as if they have had their strongest member amputated. Read more…


Curious about Communication?

Written on August 22, 2010 by Dirk Hopfl in Go for IE, IE University

Explore the Master in Corporate Communication and follow the suggestions from Adrian Monck, Managing Director and Head of Communications at the World Economic Forum (Davos-Switzerland):


IE Communicator’s Competition

Written on May 23, 2010 by Dirk Hopfl in Go for IE, Live IE

In a network society, as individuals or organizations, we express our human and digital identity. The practice of story-telling abilities as a mean to communicate strategically & creatively is crucial as the world becomes smaller as a result of greater connectivity between information & opinions. With this mindset we encourage individuals to put in test their story-telling skills by answering one of these two questions:

“How should global corporations communicate with local bloggers?”

“How is the economic downturn affecting you community?”

These competitions will grant the two winners a publication of their submitted work & one scholarship of 60% to each one, applicable on tuition fees of the Master in Corporate Communication or the Master in Economics & Business Journalism from the IE School of Communication. You can choose the challenge that relates to the program of your interest & elaborate your view with blog entries of 500 words or a 10 minute video uploaded on YouTube.

Good luck!

Start date: 14th of May 2010

End date: 20th of June 2010 (at 24.00 CEST)

More details you can find on

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