Written on February 10, 2012 by Dirk Hopfl in IE News
Imagine social media without images and videos? If you replace all the visual media on Facebook with just text, wouldn’t it be boring?
Who is creating this content? What is the message behind it? Can we develop – on a corporate level – a strategic approach to communicate our values through visual media? To gain a reply to these questions, IE School of Communication is launching in October 2012 the Master in Visual Media Communication. Here is a short introduction to the program.
Written on February 1, 2012 by Dirk Hopfl in IE News
How can you convince top managers to invest more in corporate communication? Experts from top leading institutions give their opinion and provide us with good arguments on why corporate communication is important . Hereafter some quotations from the video “The importance of Corporate Communication”.
- “Companies understood that communication has to be supported by behavior, [...] making a big claim is
easy to do, supporting it is the real challenge” (Stephen Greyser, Harvard University)
-“Times are in constant movement [… ]Companies disappear, appear again [branding and corporate communication] are the tools to make your offer tangible and speak to your audiences” (Gabor Shereier, Saffron Brand Consultant)
- “Companies realize that they are not able any more to have a strong impact on the image they have out there [.. ] through corporate communication you make the company build dialogues [..] shaping the perception” (Francesco Lurati, University of Lugano)
- “Today’s issue is communication. Either you communicate or you do not have success!” (Emanuele Invernizzi, EUPRERA- IULM University)
“We are moving from a marketing perspective to a corporate perspective […]Companies have to recover the trust they have lost[nowadays] it is about having long term indicators instead than short term financial indicators” (Angel Alloza, CEO Corporate Excellence, Centre for Reputation Leadership)
“Organizations have to be consistent in the messages they send out to stakeholders” (Craig Carroll, Lipscomb University)
“Companies have changed the way they conceive what communication is. In the past it was more about supporting a strategy that was already taken and decided. Nowadays is more about helping this decision or strategy to be taken”(Laura Illia, IE University)
What would be your argument?
First published on Blog of IE School of Communication
Written on December 8, 2011 by Dirk Hopfl in IE News
The Communications student at IE University Susana Restrepo Arias has presented an audiovisual work to the contest “International Video Challenge for youth”, which UNESCO organizes from young people around the world in order to promote respect for cultural diversity as key part of human development. The competition offers young people the challenge of expressing the importance of multiculturalism by performing a short creative video inspired by the UNESCO 2001 Universal Declaration on Cultural Diversity. This is the first time that a Communications degree student from the private university takes part in an international competition with work done on the premises of IE University. The video is available at the following address http://youtu.be/2PQIfyDXC-g or just watch it directly here:
The second-year Communications student had the opportunity to cooperate with technical professionals from Medialab, an installation that is coordinated Professor Juana Abanto. The space is equipped with modern digital audio, video and photography equipment for the practical work and production of audiovisual materials by the Segovia campus students. The participants in the challenge on cultural diversity had to make a video of 90 seconds with a camera, a digital camera, mobile phone or a webcam. The top five videos were selected through a public vote on Youtube , and an international jury, based on this classification, appoints and rewards the best video to be used by UNESCO to promote universal principles of multiculturalism. UNESCO has published a website where Internet users can vote for the best video at the following address: http://www.unesco.org/new/video-challenge
Written on May 8, 2011 by Dirk Hopfl in IE University
An interview spanning two generations: distinguished sociologist Elihu Katz in conversation with IE University Communication student Mª Gabriela Cardoza, on a lifetime of communication research and the challenges for the next generation — the interaction between old and new media and the critical situation of the sector.
Written on December 9, 2010 by Dirk Hopfl in Academics, IE University
Words are human, substantially human. They link our thoughts to reality and to other thoughts. Thanks to words, others know what we are thinking or what we want to say. Depending on how skilful we are with words, we succeed or fail in reaching others, obtaining personal or collective benefits, and building the future.
No matter how knowledgeable they are, no matter how intelligent they are, people who do not express themselves very well are at a disadvantage. Words are effectiveness.
Our thoughts are made up of words. As we progress in the art of the word, we learn to think better, we acquire mental skills that we did not have previously because the brain develops with language, and if we train and teach the word, the brain increases its muscle power.
Our brain deals with images, sensations, all kinds of memories and an endless array of words. Our language brings all that together. The word and the action are what best reveal what we are and what we want to be. People who do not use words well act as if they have had their strongest member amputated. Read more…
Written on August 22, 2010 by Dirk Hopfl in Go for IE, IE University
Explore the Master in Corporate Communication and follow the suggestions from Adrian Monck, Managing Director and Head of Communications at the World Economic Forum (Davos-Switzerland):
In a network society, as individuals or organizations, we express our human and digital identity. The practice of story-telling abilities as a mean to communicate strategically & creatively is crucial as the world becomes smaller as a result of greater connectivity between information & opinions. With this mindset we encourage individuals to put in test their story-telling skills by answering one of these two questions:
“How should global corporations communicate with local bloggers?”
“How is the economic downturn affecting you community?”
These competitions will grant the two winners a publication of their submitted work & one scholarship of 60% to each one, applicable on tuition fees of the Master in Corporate Communication or the Master in Economics & Business Journalism from the IE School of Communication. You can choose the challenge that relates to the program of your interest & elaborate your view with blog entries of 500 words or a 10 minute video uploaded on YouTube.
Good luck!
Start date: 14th of May 2010
End date: 20th of June 2010 (at 24.00 CEST)
More details you can find on http://competition.mccmebj.ie.edu/
Written on February 19, 2010 by Dirk Hopfl in Go for IE
Even though considered as one of the world’s leading business school, IE has much more to offer than management related degrees as you will find out during the upcoming QS World Arts Fair in Kuala Lumpur, Singapore, Shanghai, Seoul and Tokyo.
… or in case you don’t have time, just browse through the following presentation and explore the links at its end.
