How to reinvent your company

Professor Zhijian Cui will be travelling through Asia in June to talk about “How to reinvent your company”. He will address questions like: Do companies lose their innovation drive? Why are start-ups more innovative than multinational companies? Can innovation be structured and institutionalized? Cui’s highlights the importance of innovating business models and developing a framework on…

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IE Venture Day in Shanghai

IE celebrated this week its 3rd Venture Day in Shanghai. The program was made up of 12 IE startup projects from the Global Executive MBA and Executive MBA+ programs presenting to a Jury of 10 local and international investors, including James Tan from Beijing, Casey Wahl from Tokyo and several local Chinese investors and venture…

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2012: the BRICs will take the growth lead

IE Business School survey reveals that expectations for economic growth in 2012 are focused on the BRICs. The highest growth rates in 2012 will be found in the BRIC countries. So say 94% of the directors who participated in the 2012 IE Global Alumni Forum (GAF)  survey of the world economic outlook for 2012.

Some 827 directors from 61 countries in all five continents took part in the survey, drawn up by IE Business School in the lead up to its Global Alumni Forum – GAF Madrid 2011, set to take place on September 30. Speakers include Ángel Gurría, General secretary of the OECD, who will be examining the world economic Outlook, together with Guillermo de la Dehesa, President of IE’s International Advisory Board de IE.

According to participants in the survey the BRICs are the countries with the greatest potential for growth in 2012, with Brazil being the country most expected to have the highest rates (40%), followed by China (39%), India (17%)  and Russia (5%). Meanwhile, 91% of participants think that the Latin American region will either maintain its current rate or grow faster. The survey results point to a generally held belief that the Latin American countries with the best future potential were Brazil (58%), Chile (17%) and Peru (10%). With regard to Europe, 77% feel that the European economy will stabilize or grow in 2012. Sixty two percent think the same about the EU. Within the EU, 64% consider that Germany will have the best growth rate, followed by Poland (7%) and the UK (5%).

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China-Latin America: a two-way affair

IE Focus | By María del Pilar Galeote, Professor at IE Law School

China’s growing presence in Latin America is a reality, but is only half the story. Now it´s time for Latin America to do the same in China.It is a proven fact that China´s presence in Latin America is on the increase. Analyses have been made of the advantages and opportunities brought about by the situation, but disadvantages and threats it may hold for Latin American economies in the long run have also been revealed: Latin America has the opportunity to become a large-scale supplier of raw materials and, in particular, an area that demands processed products from China. That is why the route between China and Latin America needs to become a two-way affair. Like many Western countries, Latin America needs to increase its presence there.

There are many strategic reasons for encouraging entrepreneurs to invest in China. First of all, there is a significant competitive advantage in terms of costs. Low labour costs, as shown by the hourly pay of a worker in the manufacturing industry, even if current studies show that labour costs will increase in China over the coming years. If that were the only attraction of the Chinese market, decisions about investing in the country would not always be taken because the same competitive advantage also exists in other countries. However, there are other strategic reasons that justify the decision, such as the Chinese market’s huge potential at the present time. It is a market with a growing middle class that is increasing the level of demand in a large number of sectors.

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China, India and Japan: Global Economic Drivers

IE Business School and Casa Asia are organizing this conference to discuss the concerns that Asian companies have in Europe and vice versa, in order to show the full potential, from the business point of view, of relationships with three of the major Asian countries: China, India and Japan.

Every time we have more and more evidence that Asia will be the center of global economic growth over the coming decades, due to the enormous strength of the Asian economies. In Europe, Asia is perceived as a great opportunity for its high growth rates, demographic factors, infrastructure needs and rising middle classes. In Asia, Europe is perceived as a market with high rates of consumption that is valued technological capacity of their firms, the relevance of their brands and the degree of excellence shown in the design of certain products. 

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