Throughout architecture´s history, there has been the perception that the best designs were created by artists whose works remained untouched by the financial constraints of business. However, contemporary architecture has proven that excellence in design, although very necessary, is not quite enough to reach success. The majority of architects are, in fact, entrepreneurs and vocational…Details
IE Business School´s International Executive MBA program has been rated the best in the world in the report on online management education published today by The Economist. IE Business School shares the top position with the University of Florida (U.S.), rated for its Internet MBA. The rating further consolidates IE´s position as a leading business…Details
Even though considered as one of the world’s leading business school, IE has much more to offer than management related degrees as you will find out during the upcoming QS World Arts Fair in Kuala Lumpur, Singapore, Shanghai, Seoul and Tokyo. … or in case you don’t have time, just browse through the following presentation…Details
IE University has designed an online game that brings interdisciplinary, international and collaborative aspects of science to students all over Europe. “The International Lake Game Competition” is an interactive game played over the internet, whereby participants gain first-hand experience of the tension involved in deciding between cooperating for the good of their community, or opting…Details
IE Business School is 9th in the world ranking of MBA programs published by the Aspen Institute´s Beyond Grey Pinstripes. The biennial survey and alternative ranking of business schools evaluates the proper integration of social and environmental issues in MBA programs of the 149 best business schools worldwide. This year’s ninth position – and the…Details
IE School of Architecture (Madrid/Segovia) and Architectural Association School of Architecture (London) organized from 16 to 25 of July a summer course to work on the remodeling of the AZCA financial district. In this workshop 20 future architects from 9 different countries from prestigious architect schools like Harvard, Basil and Glasgow participated. The objective of…Details
If you twitter, do you follow any of IE’s twitters so far? Here you can find out about curious things about IE Business School, the IE University and most activities which are running across the world. If you live in Asia, you definitely should sign up for the IE Follower with many exciting news from…Details
The IE Foundation is launching in collaboration with the Instituto Cervantes in Manila a new scholarship initiative for the Philippines. These scholarships are aimed at the Spanish speaking community in the Philippines who wish to come to study in Spain a Spanish-taught Master Degree in the field of law or business. This program requires the…Details
IE Business School is the No. 1 business school worldwide in the Wall Street Journal ranking of one-year programs. This result further consolidates IE Business School’s position as an international leader in the field of management education. The ranking is based on the opinions held by some 1,300 MBAs students from 48 business schools on…Details
The concept we have had of computers to date is set to disappear under a landslide of Internet realities that offer a new way of working online. Google´s announcement of its project to launch an operating system, Google Chrome OS, is not just another announcement in the hyperactive wasteland of technology news. The announcement is something more than that. It is a change of concept that affects the definition of a computer and what we do with it. Something that is going to change the way we work.
For many years now a computer has been the machine used to do the same things that were done without it, only more quickly and more efficiently. The word processor was a post-modern typewriter that produced results that were aesthetically better in less time by separating the composition process from the printing process. The spreadsheet was a “calculator on steroids”, which avoided the sequential repetition of chains of operations by placing them on coordinates. A bookkeeping or salary application was the fast way to tackle a monthly task that was both tedious and repetitive. For workers, a computer was a machine they used for doing the same thing, but more quickly. And to do that, they needed hardware, an operating system and the right applications. Last century´s computing system: buy a computer, which comes with a large, heavy operating system “that has everything” (including a computer and a game of solitaire!) and then buy the programmes you need to “do things”.Details
It is curious to see how flexible we are when we are affected by an economic crisis. Suddenly, established business models are changing within weeks. Companies develop creative solutions to their problems they had for years – and these solutions are working well from spot. Of course, some corporations have to lay off people, but…Details
IE Focus | By Carmen Abril, Professor at IE Business School
Things are not often black or white, but rather tend to come in varying shades of gray. The world of white brands is no exception. They are no better or worse than other products, but they are certainly competitive.We are currently witnessing a controversial debate on white brands in Spain owing to the rapid growth they have enjoyed in recent months, where they have reached 38% of the sales of packaged large-consumption products.
As a result of this situation, which, on the other hand, is nothing new, many manufacturers, such as Danone, Nabisco and Kellogg´s, among others, have launched a massive advertising campaign to clarify certain concepts that consumers supposedly confuse regarding the manufacture of white brands in the hope that the message hampers their growth.
The importance of the issue and the controversy it has caused is worth taking a look at. First of all, we should start by giving this type of brand its correct name: if, by white brands, we understand undistinguished products based purely on their composition and ingredients and directly comparable with others, such as generic drugs, the name given to these products is incorrect.Details