China, India and Japan: Global Economic Drivers

IE Business School and Casa Asia are organizing this conference to discuss the concerns that Asian companies have in Europe and vice versa, in order to show the full potential, from the business point of view, of relationships with three of the major Asian countries: China, India and Japan.

Every time we have more and more evidence that Asia will be the center of global economic growth over the coming decades, due to the enormous strength of the Asian economies. In Europe, Asia is perceived as a great opportunity for its high growth rates, demographic factors, infrastructure needs and rising middle classes. In Asia, Europe is perceived as a market with high rates of consumption that is valued technological capacity of their firms, the relevance of their brands and the degree of excellence shown in the design of certain products. 

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The IE “Marketing Gurus”

Original published at Bangkok Post on May 4, 2010 Earlier this year, Patr Bhalakula, a talented young Thai pursuing a Master in Marketing Management degree at IE  Business School, and his team won the second prize in the Novartis Masterminds Challenge in Spain.  The challenge is a competition involving the London Business School, IESE (Instituto…

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IE launches a Master in Architectural Management

Throughout architecture´s history, there has been the perception that the best designs were created by artists whose works remained untouched by the financial constraints of business. However, contemporary architecture has proven that excellence in design, although very necessary, is not quite enough to reach success. The majority of architects are, in fact, entrepreneurs and vocational…

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IE院长参加中国MBA质量战略与创业教育研讨会

由国际三大管理教育权威认证体系之一的AMBA与浙江大学管理学院联合举办的“MBA质量战略与创业教育国际研讨会”暨“AMBA中国会议”于2009年 3月19日-20日在在浙江大学隆重举行,对外经济贸易大学国际商学院院长助理王智慧教授、MBA中心主任赵贞老师应邀参会。来自全国20余所MBA培养院校的近50余名院长、主任与会。
会议邀请AMBA认证机构负责人Robert Owen先生和AMBA认证中国现场认证组长Dixon教授将出席会议,详细介绍AMBA认证流程、认证标准、认证要点等,并进行AMBA认证方面的咨询与培训。
我们IE商学院院长和中欧国际工商学院院长被邀请做了主题报告,介绍MBA质量提升的国际经验和创业教育的战略途径,并进行专题研讨。
这也真是IE商学院在国内的一种很好的宣传哟!

The Reign of Spain: European champions (of nearly everything)

This article was published last month in the Independent, and certainly is catches your attention as it describes many undiscovered attributes of Spanish life: Food, Fashion, Architecture, Society, Cultural Heritage, Travel Destination!

Sunday night’s triumph in Vienna was a moment of pride, unity and joy for this nation â?? and a mark of how far it’s come. Elizabeth Nash reports from Madrid

Tuesday, 1 July 2008

Spain is enjoying a moment of glory. Last night’s triumphal homecoming of Euro 2008’s conquering heroes revealed everything that is good about Spaniards today, their spontaneity, their gregarious sociability, their unbridled â?? sometimes excessive â?? lust for partying.

The celebrations have shown something else: that Spain is enjoying a new confidence, a relaxed sense of national pride, a self-esteem it has rarely if ever experienced before, divested of old complexes. One of the commonest comments made by those celebrating Sunday’s victory was “I’m proud to be Spanish” and “I’ve never felt more Spanish”. And they said it without the defiance you used to hear, but naturally, with joy in their faces. They were not trying to convince you of their superiority. They were having fun.

And the reason for their new-found ease was that the old braggadocio that compensated for feeling small, dark, isolated from Europe, hopeless at languages, a failure at the game they loved, was replaced by the serene confidence they absorbed from their youthful footballers. No fake heroics, no swaggering, no assumed “Latin” passion, just the pride of a nation of small, dark blokes of humble origins who ran rings around the blond, cultured man-mountains of Europe’s mightiest footballing nation.

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Ferran Adrià: The Alchemist of the Senses

ferran-adria1.jpgFerran Adrià is featured in the current edition of the IDEAS magazine, the IE Business School Alumni Magazine. Read this interesting interview with the considered to be best chef running the considered to be best restaurant in the world, in Spain!

Today, he has become a living legend of the gastronomic universe. His proposition? Demonstrate that cooking is the best expression of intelligence and creativity.

There is a clear connection between Ferran Adriàâ??s work and the various artistic and philosophical trends of the 20th century, from surrealism to the new critique of the theoretical movement of deconstruction… His gift can be compared with that of other Spaniards, such as the painters Salvador Dalí, Pablo Picasso and Joan Miró, or the film director Luis Buñuel.â? These have been the arguments put forward by the Scottish University of Aberdeen to award Ferran Adrià the title of doctor honoris causa in Humanities â??for his contribution to contemporary thoughtâ?. The comparison Aberdeen made between Adrià and artists who have stood out -but until recently of minor importance as far as the Spanish public is concerned- is surprising at the very least. It would appear that eccentricity is more recognized than excellence, as if both qualities were incompatible and the â??fusionâ? never happened.The son of a plasterer, he preferred not to do a degree in business and launched himself on the adventure of finding summer work in restaurants and tapas bars on the Spanish coast. However, destiny had already outlined his name in capital letters. During his military service in the Navy in Cartagena, he decided to accept a friendâ??s proposal to start work as the kitchen hand in elBulli, a restaurant already of known prestige of which, interestingly, he had not heard until that moment. The restaurant was located in Cala Montjoi, 6 km from Roses (Gerona).

Today, elBulli has three Michelin stars, opens only seven months a year, and offers almost zero possibility for booking a table. All thanks to the genius of this masterchef, a simple man of few words, but owner of a brain that is constantly simmering.

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