Are you aware that some of the brands you see on a daily basis are acutally of Spanish origin? Most of these brands are also connected to IE: You will discuss about these brands or their owner’s company as some of the 300-500 cases you will see during your Master program at IE. Some professors…Details
This is a second interview to an IE graduate who participated in the IE Dual Degree with MIT. Roman Korchagin (Russia) finished his Dual Degree this summer is now back to Russia. Before his International MBA at IE, he worked for 10 years in distribution industry in business development and as Head of Sales. Roman…Details
Â On the February 8, 2008 IE will be celebrating the first IE Global Alumni Forum, a gathering of IE alumni to be held on the 8th of February 2008 in Mexico City under the slogan â??Leadership Networkingâ??. Throughout the event several conferences will be held featuring such renowned speakers as Emilio AzcÃ¡rraga, President of…Details
IE offers you a lot of open doors to explore this innovative institution. The immediate and most evident is, without any doubts, the IE home page www.ie.edu where you can find all relevant information on our programs and activities. Quickly you will notice the we’re are much more than just a “top-ranked MBA school”, especially…Details
Please find as follows a short interview with Peyton Bowman (USA). Peyton will finish this December his International MBA at IE and started already in September his Master in Engineering in Logistics & Supply Chain Management in Zaragoza as part of the Dual Degree agreement with MIT. Peyton holds a BA degree in Civil Engineering…Details
In todayâ??s business environment, companies must produce innovative products at a low cost and effectively deliver them to customers around the world. Globalization has driven supply chain management and logistics to the forefront of business strategy and created the need for a new kind of business leader. In recognition of this development, IE Business School…Details
IE Business School and the FundaciÃ³n Eduardo Barreiros joined forces to run a debate workshop on â??Entrepreneurship in the 21st Century: New Challengesâ?, designed to promote business start-ups as an engine for wealth, social well-being and job creation. The event was attended by senior directors of leading firms who debated new challenges facing entrepreneurs in…Details
Strategy is an essential ingredient of business success. But a number of scholars now assert that strategic planning is, in most cases, incomplete. David Bach, Strategy Professor at IE, is one of them. He believes that companies need to give equal weight to how they are managing relationships with governments, regulators, non-government organizations (NGOs), the media and society at large. Bach has been researching nonmarket strategy for a number of years and teaches a required course on the subject at IE. Bach grew up in Germany, studied in the US and has worked with McKinsey and the Global Business Network as well as with Political Intelligence, an international lobbying consulting firm. In this interview, Bach tells how he came to believe that nonmarket strategy is essential for future corporate success.
David, you are one of a handful of people in the world studying nonmarket strategy.Why does this field interest you?
I see it as a very under-studied field. More than that, people in both academe and business seem to determine competitive advantage as a function of market matters per se â?? products, customers, market share and the like. But a number of us around the world are trying to elevate the importance of nonmarket strategy. Increasingly competitive advantage can be built or lost outside of markets. That means there are huge opportunities for companies here but also immense dangers to anyone focused purely on the market side.
A firm not only maintains relationships with its customers, suppliers and competitors (what we can refer to collectively as the â??market environmentâ?) but also maintains relationships with governments, regulators, non-government organizations (NGOs), the media and society at large â?? whether it wants to or not. So, yes, anyone can be affected by nonmarket forces and in very consequential ways.
Marion Descottes and Miguel Monforte Nicolas, two MBA students from IE Business School, have won first prize at the Infocom Future leadership Award one of Indiaâ??s premier essay writing competitions. Open to Business schools from around the world, essays are judged by a distinguished panel of Indian academics and business leaders. Last year over 500…Details
The annual learning and networking event for Entrepreneurs run by IE Business School will be held on November 29. The IE Venture Day promotes the creation of new business and further strengthens the corporate ecosystem needed to nurture entrepreneurial management, a key part of our economy. The IE Venture Day 2007 is designed to serve…Details
From Carly Chynoweth, published in The Times, November 15, 2007. Click here for the original. If you ever wondered what people really think of their jobs, blogs can be a good way to find out. We profile ten of the best. A couple of years ago there were stories about unfortunate workers losing their jobs…Details
The IE Business School Admissions Department just released the Open Day Calendar 2007-08. The Open Day is the best event to experience IE for one whole day and to live like you were already student in Madrid. The Open Day at IE offers you the opportunity to: Learn more about IE and its International Programs…Details
On November 14-15 IE Business School played host to internationally renowned experts in corporate responsibility at the 2nd Social Responsibility Forum, an event focused on best practices used to promote the positive social impact of business organisations. The workshops were organised by students on the IE International MBA program, and were sponsored by Acciona and…Details
285 students from the IE International MBA program travelled today from IEâ??s main campus in Madrid to the schoolâ??s Santa Cruz la Real de Segovia campus to celebrate the official inauguration of the program.IE Business School opted to inaugurate one of its flagship programs in Segovia as part of a series of events designed to…Details