Follow this brief introduction into the IE Master in Sports Management from the Academic Director, Antonio Martin Antolí. This program is aimed at professional from the Sports industry or those who might enter this exciting sector where passion for sport meets business realities. Blend this 13 month program with your professional career and get engaged…Details
IE Focus | By Carmen Abril, Professor at IE Business School
Things are not often black or white, but rather tend to come in varying shades of gray. The world of white brands is no exception. They are no better or worse than other products, but they are certainly competitive.We are currently witnessing a controversial debate on white brands in Spain owing to the rapid growth they have enjoyed in recent months, where they have reached 38% of the sales of packaged large-consumption products.
As a result of this situation, which, on the other hand, is nothing new, many manufacturers, such as Danone, Nabisco and Kellogg´s, among others, have launched a massive advertising campaign to clarify certain concepts that consumers supposedly confuse regarding the manufacture of white brands in the hope that the message hampers their growth.
The importance of the issue and the controversy it has caused is worth taking a look at. First of all, we should start by giving this type of brand its correct name: if, by white brands, we understand undistinguished products based purely on their composition and ingredients and directly comparable with others, such as generic drugs, the name given to these products is incorrect.Details
Enjoy this new video about IE’s social engagement and how we include social entrepreneurship into our Master programs.
IE Focus | By Rafael Puyol, President IE University The summer is here, bringing with it a series of new hires that could send the budgets of several football clubs into meltdown – strange behavior indeed in the current economic climate.Globalisation has reached football, a sport also affected by the brain drain, the exodus of…Details
On July 9, 10 and 11 IE University, in collaboration with the Social Entrepreneurship and Education Consortium (SEEC), hosted a conference for international experts in Social Entrepreneurship in Segovia. This event, organized by IE professor Rachida Justo, was the first international workshop in Spain on Social Entrepreneurship. The conference was joined by experts from over 20…Details
there are two. A man would praise the first one after understanding her.
The other is blameworthy: and their spirit is wholly different.
For one fosters evil war and battle,
being cruel. No man loves her, but men, forced
by the will of the inmortals, pay honour to harsh Strife.
But the other was born the first from dark Night,
and the son of Cronos, who sits above and dwells in the aether, set her
in the roots of the earth: and she is much better for men.
She wakes up even the shiftless to work;
for a man grows eager to work when he sees another
rich man who hastens to plough and plant
and put his house in good order; and neighbour vies with his neighbour
as he hurries after wealth. This Strife is good for mortals
And potter is angry with potter, and craftsman with craftsman,
and beggar is jealous of beggar, and bard of bard.
However, many foreign analysts are asking why the subprime hurricane has had hardly any effect on the Spanish market in comparison with its impact on the North American or British banking market if, in theory, Spain was on a similar track (housing price bubble, high credit penetration and runaway foreign deficit). Although many have responded to this question with apocalyptic visions, it is our opinion that the actual situation is much less dramatic. In this article, we will make a detailed analysis of this opinion as objectively as possible.
As was pointed out by Alfredo Sáenz, CEO of Banco Santander, subprime mortgages do exist in Spain. However, his statement needs to be explained: yes, they do exist, but to a much lesser extent than in other markets. Where do they come from? There are two basic ways in which the subprime disease can be caught: by awarding subprime mortgages or by buying securitisations linked to subprime risk. If we analyse the first of the phenomena, there are four very good reasons why hardly any subprime mortgages have been awarded in Spain:Details
There are politicians who try to stop it, as if that were possible, as if those who oppose technological progress had ever won a battle against it. There are companies who confine it to specific functional areas or restrict it to specific personnel and there are even countries who try to block it so that citizens cannot gain access to it. We constantly come up against situations in which our options for using technology as we would like are scant or even non-existent due to not having access to a certain device, not having connectivity or a power supply, or to pure and simple ignorance.Details
IE Business School was ranked No.10 in the world and No.1 in Europe in the biannual MBA ranking by Aspen Institute. The Aspen Institute ranking, known as “Beyond Grey Pinstripes”, is considered the most prestigious of its kind and evaluates how social and environmental issues are integrated into the MBA programs of the top 100…Details
Last week, IE hosted a conference about social networks and it’s impact on brand management. Among the participants were representatives from Facebook, LinkedIn, MySpace, Tuenti. Enrique Dans, professor of IT Management, interviewed them.
Jacques de Larosière, former governor of the Bank of France, former director of the IMF, adviser to BNP Paribas and president of the Strategy Committee of the French Treasury Department, gave the keynote address in the latest edition of the IE Business School Leadership Forum. Larosière is currently President of the Larosière Group , comprised…Details
CFA Institute, the global association for investment professionals that awards the prestigious Chartered Financial Analyst® (CFA) designation, is pleased to announce a CFA Program Partnership with IE Business School in Spain. In 2009, the Financial Times Global MBA Rankings ranked IE Business School 3rd in Europe and 6th in the world. IE Business School has…Details
IE University and Bancaja have signed a collaboration agreement to create the Bancaja Chair in Young Entrepreneurs, aimed at promoting the entrepreneurial mindset among IE University students. The Chair will be headed by Dr. Cristina Cruz, professor of entrepreneurial management and family business at IE and will be officially launched on June 3, 2009 in…Details
We are pleased to invite you to our next Virtual Sessions on Financial Aid where you will be able to get to know more about the IE University as well as a very detailed over view on how you can finance your studies. The next session will take place today at 13.00 Madrid time (GMT+2)…Details