The Other Side | By Felix Valdivieso, Director of Communication, IE Business School

Marketing Prof. Martin Boehm is not a market dog himself, but he loves hot dogs. In this video he explains how the market works while enjoying a hot dog in New York.

Playing a sort of devil’s advocate, he proposes that we stop for a moment to try to understand the forces that drive the market. He uses a Sanskrit concept, “Samsara,” to convey the idea that the market is just an endless cycle of desire for things we feel we need and which we think will improve our lives somehow. It would appear that the market moves at the same speed as Prof. Boehm at the wheel of an Oranke Skualo, and that both are unstoppable…

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