No product is launched without consumer insights, without analyzing the market environment.
This reality is the reason for the IE Master in Market Research and Consumer Behavior, the only program considering both interrelated aspects into one single program. An academic program with such practical implications would only be half of value if you do not exclude professionals from the industry. That’s why this program has ongoing workshops and conferences. Students of IE’s Master in Market Research and Consumer Behavior get the chance to participate in these workshops throughout their whole master experience. What are these about? Take a look here!