Are you a lawyer or a manager with responsibilities on Marketing and Business Development activities inside your firm? Are you a fee-earner in charge of supervising these actions? If your answer is yes, IE Law School Executive Education designed a specific online program for you.
“Organizing the Marketing & Business Development Activity inside the Firm: from Strategy to Execution” intends to explain the marketing activity a law firm is due to display nowadays. Since lawyers are not taught about management at law schools but then they are expected to carry out these actions, Ms. Marisa Mendez (professor, marketing consultant and lawyer with a specific management course at Harvard) will provide you with the knowledge and tools to organize and supervise such activity.
3 live videoconferences and 3 online forums with specific practical cases will enable you to manage in the most efficient way your duties and eventually to understand the best talent inside the firm to take their ideas on the subject into practice.
For more details, please visit the IE Law School web.