In the upcoming IE MasterClasses in Tokyo and Seoul we will provide an insight on research for improving their entrepreneurial abilities and help them understand their own mental patterns important for entrepreneurship:
Understanding entrepreneurial behaviors requires understanding entrepreneurial thinking at a deeper level, most usefully through the lens of neuroscience. At the heart of neuro-entrepreneurship research is the study of what makes the brain of entrepreneurs different from non-entrepreneurs when faced with opportunity, risk, challenge, and danger. This field suggests that the decision making processes and attitudes of highly successful entrepreneurs are quite different from most people. In fact, neuro-economics and other neuroscience domains also show us that much more of our behavior is driven by physiological/neurological factors than we really might want to believe, and such mental patterns make us better or worse at the most important skills required for leadership in entrepreneurial ventures.
This session is conducted by Prof. Dr Peter Bryant, Professor of Entrepreneurship at the IE Business School. Peter graduated BA with Medal from the University of Sydney and earned his PhD in Management from Macquarie University in 2006. He then began his academic career in Sydney, Australia. During the preceding fifteen years, Peter worked as a manager in the airline, banking, consulting and venture capital industries. He also worked at The University of Sydney during 2002-2006, where he managed the commercialization of new technologies through the creation of startup companies. In his academic career, he researches and teaches in the fields of entrepreneurial management and strategy, and their relationship to the evolution of organizational capabilities.