We would like to take this opportunity to invite you to a Master Class titled “Creating Competitive Advantage Beyond the Market”, taking place in Manila:

Date: Saturday, August 27, 2011
Time: 11:30 – 13:30
Venue: Makati Shangri-La, Ayala Avenue cnr.  Makati Avenue, Makati City 1200
Registration: IE Event Page

In a more complicated and increasingly globalized world, mastering markets is no longer enough. This session will show how companies and their bottom lines are increasingly affected by government policy, changing regulations, activist pressure, and media scrutiny – anywhere in the world and often instantaneously. How can and should companies respond to these growing “nonmarket” pressures? The session will highlight both challenges and opportunities of strategic nonmarket management and leave participants with a fuller picture of the realities of global management in the 21st century.

This Master Class will be lead by Prof. Dr. David Bach, Professor of Strategy and Economic Environment and Dean of Programs at IE Business School. The main focus of David Bach’s teaching and research activities is about the point where business and politics meet. “Politics has always been important for business,” he says, “but owing to globalisation and new demands on companies, executives must more than ever engage in skilful political management.” Professor Bach is an expert in political economy, business-government relations, and nonmarket strategy and has published widely in leading academic journals and with practitioner publications including the Sloan Management Review, Financial Times. His work on the nexus of business and politics has twice earned him a spot as ‘one to watch’ for the Thinkers 50 ranking of leading global business thinkers. In 2011, he was named one of the top 40 business school professors under 40.

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