The IE Brown Executive MBA is to be launched in March 2011. One core element of this program is Innovation Management and Entrepreneurship which pulls together all management areas with the aim to create value for the firm as well as for society introducing Brown’s expertise into the value creation process.

The objective of the teach the innovation processes and develop the entrepreneurial skills associated with the continuous creation of value in a business environment and social context. The ability of a company to create new value for customers and end users is essential to sustained growth. This module is therefore about participants understanding corporate innovation processes and learning the leadership skills associated with entrepreneurial management and new business development. The pedagogical approach is that of ‘experiential learning’ in which the faculty provide a framework for understanding, but the participants develop and sharpen their skills by undertaking projects based upon relevant  xperiences drawn from their own environment. The projects blend team and individual activities, culminating in a business case. The project also incorporates the nuanced learnings from the liberal arts and critical studies curriculum in framing the business case in a relevant cultural, historical and geopolitical context.

In the following video, this approach will be visualized by Angus Kingon from Brown and Joseph Pistrui and Pablo Martin from IE.

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