Archive for May/2008

This blog will be unattended during the month of June 2008. In July we will continue publishing the latest information about IE Business School. Stay tuned!

The IE Telecom Club, an initiative of students of the Master programs at IE Business School, will organize an upcoming conference on Yahoo! and its mobile strategy on June 3, 2008. Alejandro Romero, currently Director of Strategic Relationships at Yahoo! Iberia will introduce Yahoo’s view of the mobile world now, their positioning as well as their rational to focus on mobile. Of course, participants will also learn about the products Yahoo! uses to accomplish with this strategy.

这几天跟同在IE读书的朋友聊起今年我国接连发生的不幸：雪灾，奥运火炬传递，地震。从悲伤，气愤，到全国许多年来从未有过的团结一致，引用众网友的话：“中国有希望了”。个人也非常赞同朋友的结论：中国人是有血性的！
中国人太平盛世的时候喜欢窝里斗，遇到委屈和不幸的时候多半能忍则忍，但是从古至今一旦大敌当前，有损我华夏子孙和大国尊严了，中国人的血性就完全被激发了！这时候的中国，就像你在这些视频里看到的，是一个最最强大的中国！
只要同是我中华同胞，无论今日身在何处，是何国籍，我们既然同是炎黄子孙，势必同舟共济！！
我们这几天也在Serrano 99号1楼设了捐款箱，有在读MBA的中国学生已经带头发动了在IE校园的捐款。
精诚所致，金石为开！
沉痛悼念我50，000多名遇难同胞！（数字还在直线上升……）

William Davila, Director of International Development Asia-Pacific Countries, gives an overview of IE management programs with a marked emphasis on meeting market needs, building global networks and the cross-cultural people management skills acquired during the IE learning experience. Duration 6:03 Minutes.

IE Business School is organizing another Case Study Presentation in Singapore. You can actively participate debating about the general management case â??The Challenge of the Spanish Challenge in the America´s Cupâ?. The Americaâ??s Cup is the most prestigious sailing competition worldwide which took place last year in Valencia, Spain. The case is about the Spanish boat called â??Desafío Españolâ?. For more details on the Americaâ??s Cup and as an introduction to the discussion you can visit the official website. Through this case presentation you will gain additional insights of the day-by-day of the Master programs at IE. Prof. Dr. Eduardo Fernandez-Cantelli is pleased to welcome you tonight!

Date: Tuesday, May 20, 2008
Time: 19.00 â?? 21.00
Venue: Times Management Institute, 11 Unity Street, #02-18/19 Robertson Walk, Singapore 237995
Registration: http://www.ie.edu/eng/sobreie/suscripcion_eventos_2.asp?id=6510

May 2008 | By José Almagro. Executive Chairman. Bayes Inference S.A. and Professor at IE Business School

Companies that adopt a modelling strategy to anticipate, identify and satisfy customersâ?? requirements will not only obtain basic competitive advantages over companies that do not, they will end up pushing them out of the market.

My theory goes like this: companies that adopt a modelling strategy to anticipate, identify and satisfy customersâ?? requirements will not only obtain basic competitive advantages over companies that do not, they will actually push them out of the market.

The modelling strategy is not just another strategy in a repertoire of feasible options, but rather a controlling strategy. This dominance is due to two coordinates. Firstly, given a certain set of activities, the use of models produces optimum combinations and is therefore the most effective way of organizing said set of activities.

Secondly, companies equipped with this strategy are more innovative and reduce the costs associated with misguided innovations. In short, operational and economic efficiency, early diagnosis of market, customer and policy trends, and innovative drive constitute the three key factors that turn a modelling strategy into a controlling strategy. Read more…

The IE Business School and Iberia Airlines have signed a framework cooperation agreement under which the management school will include in its curriculum a study of the â??Iberia caseâ? as an example of a company that successfully anticipated and adapted to major changes in its industry.

The successful manner in which the Spanish flag-carrier, formerly a protected state monopoly, addressed privatization, deregulation, and competition, in the midst of one of the most difficult period ever experienced by the airline business worldwide, has been widely recognized. In addition, Iberiaâ??s accurate forecasts and policies have made it the only network airline to post profits for each of the past 12 years.

The multidisciplinary study of Iberiaâ??s achievement will focus on the companyâ??s strategy, but will also examine other areas such as sales, corporate strategy, maintenance, human resources, operations, and corporate social responsibility (CSR), among others.

In addition to the Iberia case study, the agreement encompasses training, research, and publication activities. It was signed by Iberiaâ??s chairman and IE alumni, Fernando Conte, and the president of the IE, Diego del Alcázar.

The IE Business School focuses on executive management training, and via this agreement it will consider the possibilities of designing training programmes and carrying out studies of strategic interest to both parties. In addition, and in cooperation with Iberia, it may organise forums, seminars or lecture series that help to promote R&D and innovation carried out by the IEâ??s research centre and executive education division.

This project arises from the interests of the two companies in enhancing and broadening the training and development of managers. Fernando Conte said that â??the fact that an institution with the prestige of IE should use Iberia as a business case study is a recognition of a job well done by the Iberia team and a stimulus to remain among the best companies in the industry.â? Diego del Alcázar said that â??Specific cooperation with Iberia will strengthen the leadership of the two companies, and ushers in a new era of relations, which will enable us to increase the synergies that exist between the two companies in the global context that they share as international companies.â?

May 2008 | By Elena Escagedo, Director of Open Enrolment Programs at IE Business School, Executive Education

Give me the name of a high-level Chinese business executive. Canâ??t think of one? And who is the owner of this Asian superpowerâ??s largest business fortune? Donâ??t know that either? Well, neither does anyone else, actually: so whatâ??s going on in Beijing?

China has been growing at double-digit rates for several years now. India is growing somewhat slower but also shows spectacular development. China is currently the fourth largest economy in the world and if the dollar continues to fall, it will quite possibly be the leading economy on the planet in a short period of time. Moreover, if this trend of growth in China and India continues, both economies will represent around 25% of the world GDP by the year 2025.

Although this information is well known, there is one question that needs to be asked about these countries: why are there Indian executives in important executive positions in some 30 companies on the Fortune 500 and yet there are no Chinese executives on the list? Paradigmatic cases include the Pepsico CEO (Indra Nooyi, a woman) and that of Vodafone (Arun Sarin). However, we can go even further: why, according to the Forbes magazine, are entrepreneurs of Indian origin among the ten richest people in the world while there are no Chinese entrepreneurs? The only entrepreneur of Chinese origin in the ranking of the 50 richest people in the world (in tenth place) is Li Ka Shing, with his Cheung Kong Holdings conglomerate, whose flagship is Hutchinson Wampoa, world leader in seaport management. Li Ka Shing was born in Guangdong, China in 1928 but has developed his career in Hong Kong since the 1950s. Meanwhile, Forbes places four Indian entrepreneurs (Lakshmi Mittal, Mukesh Ambani, Anil Ambani and Kushal Pal Singh) in fourth, fifth, sixth and eighth position of the 50 richest people in the world. Read more…

导语ï¼?IEå??å­¦é?¢æ??æ??Ricardo Perez(é??卡å°?å¤?·佩é?·æ?¯)å?¨è°?å?°å¾®è½¯é??è??æ?¶è´­æ¡?æ?¶ç§°ï¼?å¦?æ??è¿?å?ºå¹¶è´­æ?å??ï¼?é??è??å°?ä¼?失å?»å¾?å¤?ï¼?è??微软å??ä¼?è?·å¾?å?¨äº?è?ç½?ä¸?å?¡å¸?å?ºç??ä¸?席ä¹?å?°ï¼?微软确å®?ä¹?æ??许å¤?é¢?å??可以å?é??è??å??é?´ç??ã??以ä¸?为å?¶å??æ?å?¨æ??ï¼?

ä¸?å? å?¨å¾®è½¯ç??两大å?¨å?å¾?æ?¯è®©ç»?å?¨ç?å¸?å?ºå?äº?ä¸?æ??ã??并购é??è??è¿?个æ??æ?¥äº?è?ç½?æ?­é??ç??å?³å®?å?å¸?å?ºä¼ é?äº?ä¸?个æ¸?æ?°ç??信息ï¼?â??ç¼?é? ä¸?个面å?æ?ªæ¥ç??å?¨æ?°ç??微软ï¼?并购é??è??只æ?¯æ??æ??ç??序æ?²ã??â?å¦ä¸?æ?¹é¢ï¼?é??è??å??ç«­å°½å?¨å??避å?è¢«æ?¶è´­ç??å?½è¿ï¼?æ??è??说ï¼?æ??ç´§æ??å?ä¸?线æ?ºä¼?为å?¶è?¡ä¸?们äº?å?æ??好ç??â??å?身价â?ï¼?以便å??å?ã??è¿?å?ºå¹¶è´­ä¸?反并购ç??æ??æ??ä¸?å?¶è¯´æ?¯å¾®è½¯ä¸?é??è??ç??äº?夺ï¼?è¿?不å¦?说æ?¯ä»¥è°·æ­?为代表ç??æ?°åª?ä½?å?¿å??å?¨è¿?å?»äº?å?­å¹´å??å®?å??æ?¥æ¸é??å??ç??ä¸?种å??é?å±?ç?°ï¼?é¢?示ç?以äº?è?ç½?为代表ç??æ?°åª?ä½?å°?æ?ä¸ºæ?ªæ¥åª?ä½?å?µå®¶äº?æ??å??广å??å??们ç«?ç?¸æ??å?¥å¹¿å??é¢?ç®?ç??主æ??å?ºã??

2æ??1æ?¥ï¼?微软å?é??è??æ??å?ºä¸?个每è?¡æº¢ä»·62%ç??ä»·æ ¼ï¼?446亿ç¾?å??ç??å??ä»·ç??è?³è¶?è¿?äº?å?¨å½?æ?¶å¸?å?ºä¸?以æ?¥æ??足å¤?ç?°é??流å?¨å¤?é?»åç??ITå??ä¸?巨头ç??æ??æ??ç?°é??å?¨å¤?ã??å½?ç?¶è¿?个æ¶?息ç?°å?¨å·²ç»æ?¯æ?§é?»äº?ï¼?å?¨å½?æ?¶å¯æ?¯å æ®äº?æ??æ??ç??åª?ä½?ç??面ã??äº?å®?ä¸?ï¼?è¿?个446亿ç¾?å??ç??ä¹°å?ç»?å¸?å?ºå¸¦æ¥äº?不小ç??麻ç?¦ã??æ­¤å?ï¼?å?³äº?微软要â??å?好â?æ?¶è´­é??è??ç??è°£è¨?已经å?¨å¸?å?ºä¸?流传ç??ä¹?ï¼?ç?°å?¨å??æ?¯ä¸?个不æ??不æ?£ç??äº?å®?ï¼?é??è??ç??è?£äº?ä¼?不å¾?不对此ä½?å?ºæ­£å¼å??åº?ã??让æ??们来è¯?å?¾ç?解å?æ?¹å?¨æ­¤äº?件ä¸?ç??ç«?å?ºï¼?é??è??æ?³ä»?æ?¶è´­ä¸­è?·å¾?æ?´å¤?é?±ï¼?微软å??认为ç?®å?ç??叫价对é??è??已经足å¤?好ã??ä¹?许å?æ?¹é?½æ²¡æ??é??ã??说不å®?è¿?å?ºæ?¶è´­é£?æ³¢æ??å?ä¼?å? ä¸ºç§ç§å??å? æ? æ??è??ç»?ï¼?ç?°å?¨ç??æ??æ??è¾?å?²ä¸è¿?æ?¯å?æ?¹å?­ç©ºç??å?ºç??ç?¦æ¼ã?? Read more…

这是一场无路可退的“战争”。北京时间2008年5月12日14时28分，四川发生7.8级地震，全国十多个省市有明显震感，人员伤亡惨重。这场罕见的灾害，是对中华民族的又一次磨砺。艰难困苦，玉汝于成，悠久华夏度过了无数惊涛骇浪。同胞们，在灾害面前让我们站直，让我们坚持，坚持意味着机会，意味着新生。在此，让我们用自己的名字铭记，用真诚为灾区人民筑起精神的长城，向世人展示我们的坚毅！
———优酷网