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The ecologIE initiative at IE Business School is organizing conference on sustainable design, examining sustainable design as an economically viable and profitable option.

Date: 6 March 2008 (19:00 to 20:30 hours) Cocktail: 20:30 to 21:30
Place: Aula Magna, IE Business School, Madrid, Spain
Audience:  Students and alumni of IE Business School, IE University and Madrid-based design students.
Language: English
Organised by:  FLOOV Visionary Design, ecologIE Business-Environment Platform, IE
Supported by:  The Netherlands Embassy in Madrid

Topics:

Getting to know Sustainable Design – Definition of Sustainable Design, Sustainable Innovation and Eco-Design. How to integrate these new concepts into the organisation?
Speaker: Ursula Tischner, Design Academy of Eindhoven â??Manager Sustainable Design Program.

Developing Sustainable Products-Services-Systems – How can Product-Services contribute to more sustainable production and consumption systems?  What business opportunities are there for product/services/systems development in various need areas?
Speaker: Arnold Tukker TNO, The Netherlands Organisation for Applied Scientific Research â?? Manager of Sustainable Innovation Programs.

Doing Sustainable Business – How to determine the commercial feasibility of a good idea?
What business attitude and skills are required? How do you get enterprises to adopt new sustainable technologies?
Speaker: Thomas van den Groenendaal, Managing Director and Yoeri Nagtegaal, Designer of Evening Breeze.

Moderated debate with question and answer period
Moderator:
Steven Adolf, NRC Handelsblad Correspondant for Spain

If you wish to learn more about IEâ??s initiatives in Sustainability and Social Impact Management, please visit www.ie.edu/sim.

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